This project is a digital contest campaign designed for REI to increase user engagement through social media and a dedicated landing page. Capture the Wild encourages users to share outdoor adventures for a chance to win prizes.
I led the concept, UX design, and content strategy, creating a dual-entry system with a grand prize form submission and weekly social media challenges. As part of the campaign, I designed a landing page, email marketing assets, and a social media reel to create a cohesive cross-platform experience.
Final Landing Page
Emails
Grand Prize Promotion Email
Winner's Email
Minor Prize Promotion Email
Inside look: Landing Page wireframe
